The short answer is - Lately's complete set of tools are built specifically to help streamline and organize your marketing, a process that impacts your SEO. Our Consistency Scanner and our Key Messaging Cheat Sheet are just two tools within our platform that both directly help monitor and drive better SEO results. Our Consistency Scanner automatically pulls in and audits the effectiveness of your keywords and search terms, so that you can pinpoint which search terms and keywords are performing well, and which are not driving high ranked search results. To tie it all together, Lately will then provide actionable recommendations to improve your brand's SEO.
In your dashboard, Lately will kelp you to stay uniform across your branding with a key messaging cheat sheet of your SEO keywords, tagline and elevator pitch, which will live alongside your content creation tools at all times for easy reference. Want more help? Lately will go the extra mile and can enforce your keywords in your content, by automatically generating social posts that only include your keywords. With just a few “sanity checks” from Lately, you can make sure that you’re publishing content that is consistent with your key messaging, and as a result, that both your content and your company remains highly ranked for your various search terms.