How do I use Lately's Influencer Analyzer?

Lately's Influencer Analyzer automatically identifies and ranks your most valuable social media followers so you know who to target and tag in order to leverage your reach. To access your Influencer Analyzer, go to People --> Influencers in your Lately Dashboard. Lately will automatically pull in all of the people who have interacted with you social content across your connected Twitter accounts.

You can always adjust which account you'd like to reflect in the Influencer Analyzer by clicking the account dropdown menu on the righthand side of the Analyzer, and select your desired connected account in Lately.

You are also able to organize your analyzers by how many times they've engaged with your content (clicking on "Engagements" to rank the Engagements column), or by their reach (by clicking on "Reach" to rank the Reach column). 

If you want further information on a specific influencer, you can click on any influencer under the Name column. Lately will now give you top line information drawn from their Twitter profile, including their handle (so that you can access their profile page directly from Lately) and let you know if you follow that influencer, and if that influencer follows you.

Lately will also include each and every interaction between that influencer and your content, provide the influencer's overall performance insights with your account, and give them an "Influencer Score" accordingly. 

Right now, the Influencer Analyzer is only used in accordance with your Twitter account(s). However, we are planning to include the Influencer Analyzer for Facebook, Instagram and LinkedIn as a part of our 2019 feature update roadmap. Stay tuned!