Get ready for a lively conversation with Carla Johnson, Lately user and storyteller extraordinaire, where we talk about the opportunity we have - as marketers - to create really solid experiences that inspire people to take action, whether you’re a big brand or a small business. Marketing drives business. Not the other way around. We need a new mindset. One focused on the bigger impact you can have on customers through stories and experiences that then drive your business. Carla’s work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking. A gal after my own heart.